Windset Farms® Unveils a Brand Refresh and Innovative Packaging Approach!
Delta, British Columbia and Santa Maria, California – [September 13, 2023] – Windset Farms® is one of the largest producers and marketers of greenhouse grown produce in North America. A renowned name in Controlled Environment Agriculture (CEA), Windset Farms is thrilled to announce the launch of its brand refresh and sustainable packaging strategy. Focused on promoting its nutritious, high-quality products, including tomatoes, peppers, cucumbers and various specialty products, Windset Farms aims to captivate consumers with a fresh packaging experience.
Windset Farms has experienced tremendous growth since its inception, presently selling and marketing greenhouse production from growing regions across Canada, USA and Mexico. Windset Farms has found that simplicity holds the key to success. Chief Operating Officer, John Newell, states that, “the new packaging design gives the brand a touch of maturity, symbolic of the companies growth, while staying true to its original art and music theme.”
Sophisticated and timeless, the brand refresh puts the focus back on the produce, the star of the show. The addition of a ladybug pays homage to Windset’s sustainable, CEA growing practices, while the prominent Equitable Food Initiative (EFI) or Fair-Trade logos foster customer trust – reinforcing the Windset Farms commitment to social sustainability, food safety and pest management.
In addition to the brand refresh, Windset continues to offer consumers more sustainable packaging options, including transitioning to monolayer LDPE bags, resulting in 20% less plastic used compared to the previous pack style! The change in material will reduce plastic consumption by 108,000 lbs annually!
“We are excited to introduce our brand refresh and innovative packaging approach,” said Director of Sales, Ryan Cherry, at Windset Farms. “With a focus on simplicity, elegance, and sustainability, we look forward to continue expanding the Windset brand.”
The new Windset Farms branded packaging will be rolled out across all product lines, commencing this fall. Enjoy the new look at the upcoming IFPA Global Produce and Floral Show in Anaheim at booth # 659!
About Windset Farms®
Windset Farms® is one of the largest Controlled Environmental Agriculture (CEA) producers and marketers of sustainable, greenhouse grown produce in North America, with extensive operations in British Columbia, California, and Mexico. Offering a wide range of high-quality produce, including tomatoes, peppers, cucumbers, lettuces, and specialty items, we never stop looking for ways to improve every aspect of our operations in the most sustainable way possible. Customers include top grocery retailers and food service suppliers. Windset is proud to be ‘Your Friends in Freshness®’. For more information visit greenhousegrown.com.