WINDSET FARMS®, a longtime leader in greenhouse-grown produce, is giving its snacking tomato lineup a flavor-refreshed look this fall.
The update is grounded in consumer research Windset carried out with shoppers and retail partners. Two things stood out: product visibility and flavor profiles. Windset built its new packaging around both, showcasing the product clearly while giving each a tagline that reflects the premium flavor inside.
GUSTO® Grape Tomatoes bring a sweeter flavor profile with easy, everyday snackability — Snack Easy. Flavor Full.™. SYMPHONY® Medley Tomatoes offer a colorful mix of shapes and flavors for shoppers who like variety — Big Mix. Explore Every Flavor.™. CAMEO® Cherry Tomatoes lean into sweetness with a juicy, snackable bite — Little Bites. Sweet Pop.™.
The refreshed packaging keeps Windset’s art-and-music-inspired brand while giving each variety its own identity, building on a lineup that’s already earned recognition for its branding and its flavor over 30 years in the category.
“Windset grows premium, greenhouse-grown vegetables for customers across North America and international markets. Our branding reflects that commitment. We wanted to give shoppers a better sense of what they can expect from the product—while still creating strong, eye-catching shelf appeal.” — Ryan Cherry, Vice President of Sales and Marketing.
The refreshed lineup begins rolling out this fall.
